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Email Marketing Platforms Review

In the quest to increase sales and keep customers using their services or buy their products, smart companies take advantage of email marketing. Email marketing campaigns are highly effective in terms of targeting customers and increasing the income.

Once your visitors have showed interest in your products or services and have subscribed to the company’s newsletter, it’s your turn to get revenues from these potential clients.

We’ve made a research and here’s a list of what we like most. All the suggested email platforms are user friendly and offer great features for your email campaigns, so choose wisely depending on your personal needs and budget.

Here are some quick links if you only need specific information from this article:

  • MailChimp Review
  • Campaign Monitor Review
  • Emma Review
  • iContact Review
  • Constant Contact Review

I: Mail Chimp

MailChimp

Email Marketing with MailChimp is fun and easy. You can send up to 6,000 email templates to up to 1000 subscribers per month absolutely free.

Let’s start with the particularly good features, presented by MailChimp. Nowadays social integration is a must and MailChimp has plenty of punchy social services.

Social Integration via Html Email Templates

By using only emails, the conversation between you and the customer doesn’t develop. It’s a good start only for a media partnership. MailChimp helps you use social media in the email templates and continue that conversation. This is how you spread the email campaigns over dozens of social networks with just a click.

1) Facebook:

MailChimp allows you to customize all html email templates and also to:

Share your latest newsletter campaigns with your friends.

– Give your readers an opportunity to share your email campaigns with their friends.

– Auto-Post on FaceBook.

– Add signup form to your FaceBook page – It’s a great feature to keep people stay in FaceBook. Note that adding an outside signup form is less comfortable for the users.

– Add FaceBook like tags – using this feature allows your readers to “like” your email campaigns. This way your campaigns will show up in your subscriber’s FaceBook feed for all their friends to see assisting you to spread the word about your business.

– Merge Tags – easy to create customized FaceBook campaigns.

– Trace Social Stats – provides intuitive tracking of FaceBook likes. You can see how many times each one of your subscribers has liked the campaign and the number of likes their friends have generated.

2) Twitter:

With MailChimp you can:
Share your latest newsletter campaigns with your followers.

– Give your readers an opportunity to tweet your email campaigns.

– Auto-tweet.

– Track tweets – check how many times your campaign has been tweeted and retweeted.

– Use MailChimp’s Twitter template.

FaceBook and Twitter are only the beginning. There are many other ways of interacting with the most popular social networks.

Another great add-on that makes MailChimp one of the best email market leaders is the“Social Pro” service. It helps you get close to your subscribers, to reach them through their interests, location, networks etc. In simple words – it completely reveals all their “secrets” – are they following you, do their friends support you etc. Even detailed information as age, location, job and gender is available. A great feature that applies to a proper, targeted strategy will generate you significant income! And the best part is that it’s really affordable, you pay just 20 percent of the price you pay for the subscriber’s list. We suggest you study all the benefits of email marketing in our review.

3) Eventbrite integration

In the past, you have probably wanted to make a big crowded party where nobody showed up? Using Eventbrite all your buddies will be notified for the upcoming event. This great service allows you to spread the word about future events like parties, fundraisers etc. You just need to select an event, choose a suitable email template and MailChimp will generate you an email template with all the details, even including a Google map for the exact location.

We highly recommend you to use the social networks. They could give your subscriber’s list an extra boost and grow your business. Also, pay extra attention to the design of your email template. You’d better stand out with a creative and stylish email design for maximum results. So consider buying these premium email templates at ChocoTemplates.com

Managing Mailing List

There are no limitations. You are able to build as many lists as you need. MailChimp also takes care of all sign-ups, un-subscribes, double opt-ins and bounce-back cleaning. You could prepare an autopilot series of messages like birthday greetings, events alerts, etc. The customization of your own signup form is pretty easy and getting that code embedded to your email template won’t take more than a few minutes. Another great feature is dividing your subscriber’s list into specific groups. This way you’re sending targeted newsletters to people who are really interested in the specific category. There are many more punchy options available like RSS-to-Email, Double opt-in process, etc.

Monitor Email Campaigns

With MailChimp it’s really easy to keep an eye on the countless statistics like average opens, clicks and bounce rates using a user-friendly interface. Moreover, there’s also detailed information about the location, social stats and email programmes that your subscribers use and a tracking tool that shows how many times the email has been forwarded to a friend. You won’t experience any difficulties if you need a third party tool such as Google Analytics for analysing. The process of integration is fast and intuitive.

Delivery Doctor for Html Email Templates

The people behind MailChimp have developed a great service called “Delivery Doctor”. It comes in handy when your email template experiences problems bypassing the spam filters. Delivery Doctor makes all the tests and the analysing. Note here that before entering an email campaign you’d better use the A/B split’s testing programme. It will help you choose the most suitable title, heading and content for the html email template. The smartest move is to download a free email template that has already been tested for browser compatibility.

MailChimp Mobile

Travelling a lot won’t be a pain in the neck anymore. The guys behind MailChimp have developed an iPhone application that allows you to add new subscribers, manage mail lists and view reports regardless your location. Don’t worry if you don’t have an Internet access at your current place. Chimpadedoo helps collecting emails offline and synchronises with your MailChimp’s list as soon as you’re back online.

API-Keys

MailChimps offers intuitive integration with third-party services like: Facebook, Twitter, Paypal, Myspace, iStockPhoto; Open Source Content Management Systems like: Joomla, Magento, osCommerce, WordPress, ZenCart, Drupal and many more.

MailChimp’s Expert Exchange Programme

MailChimp has launched a section where you can get professional help from a certified expert. What’s more, there’s up to 50% discount off your monthly bill for 6 months. So thanks to MailChimp everyone can take advantage of the email marketing features, no matter how experienced and wealthy they are. Consider also saving time and frustration using our free email templates that are ready-to-use and can be downloaded instantly.

Pricing

MailChimp sets different prices according to your needs:

– Monthly plan based on subscribers amount:

Subscribers

Sending Limit

Price

0-2,000

12 000 emails / Month

Free

501-1000

$15

1001-2500

$30

2501-5000

$50

5001-10 000

$75

10 000 – 25 000

$150

25 001 – 50 000

$240

– Credit based plan:

Credits

Price

Price Per Email

300

$9

$0.03

1000

$30

$0.03

2000

$60

$0.03

5000

$100

$0.02

7500

$150

$0.02

10 000

$200

$0.02

25 000

$250

$0.01

50 000

$500

$0.01

75 000

$750

$0.01

200 000

$1000

$0.005

375 000

$1875

$0.005

500 000

2500

$0.005

There are no monthly contracts and you can cancel whenever you wish. There’s also a 15% discount for non-profits and charities. The bad point here is that bank transfers, wire transfers or PayPal are not accepted

Who uses MailChimp for email marketing campaigns?

BBC, Smashing Magazine, MTV, Scout Mob and may more.

II: Campaign Monitor

Campaign_Monitor

Campaign Monitor offers quality marketing features. Generally, they are pretty much like MailChimp’s. Their platform stands by all web designers and allows them to use great features. Campaign Monitor offers you to re-brand and re-sell their services as your own product. Perfect way to start your own business right away! The best part is that your clients will never know you’re a reseller. So let’s start with this innovative feature.

Resell and Profit

The whole idea is to create sub-accounts for the clients, re-brand the interface and finally to set your own prices. That’s it. No ninja technical skills needed. You can have countless clients and even set up different currencies for each one of them. You can also download a premium email templates and use it for your clients’ list. Campaign Monitor will take care of the invoicing, so you just need to collect the revenue.

Creating an Email Campaign

Campaign Monitor claims to have “the easiest email builder on the planet” and this really seems to be true. By using some of the tags, provided by Campaign Monitor, it’s extremely easy to create a customized email template and set it up for the clients. You can also download lovely premium email templates and import them on the dot. This way you let your clients worry about the text and images and you focus on what you do best. Keep in mind to check if your client is spamming. Here’s an article that will help you to recognize the difference between email marketing and spamming.

Do not forget to test the email templates! It is an important step thanks to which Campaign Monitor is not that time consuming. You can come up with different emails and easily check which one gets the fame. The winner is then automatically sent to the rest of the email list. We suggest you save time /money and download a free email template that have already been tested in all major email clients.

Boring Process Now Automated – Autoresponders

Birthday greetings, welcome messages, etc can be sent automatically with no extra effort. And there’s more – if there’s a customized email template to be sent when a specific condition is met, Campaign Monitor will take care of the whole process. You just say the word.

No More Hard Work – Cross browser Compatibility for Html Email Templates

Built with designer’s needs in mind, Campaign Monitor does the hard work by testing your creative works in all the major browsers. Note that most of the images of your email templates may be blocked for various reasons. Thanks to Campaign Monitor you are able to check how it looks with and without images in just a few clicks. And that’s completely affordable. We’ve already created plenty of premium email templates that look great with and without images.

Full Reports

Campaign Monitor provides plenty of cool charts showing every detail about the email campaign. You can track the number of subscribes, unsubscribes, bounces, etc. All the useful information for every subscriber is at your fingertips and is updated in real-time. So you can quickly find out exactly what is and isn’t working in the emails you send.

Integration

Plenty of plug-ins and API-Keys are available for various needs: WordPress, Drupal, Joomla!, Google Analytics, Magento, Mint, Paypal, Ebay, Magento, Zen Cart, etc.

 Who uses Campaign Monitor for email marketing campaigns?

Twitter, Facebook, eBay, Typekit, 37signals, WWF, Wufoo, Intel, Font Shop, etc.

Pricing:

– Credit based campaigns: $5 per campaign + 1 cent per recipient.

– Monthly based campaigns. All of the plans have no sending limit and are based on the number of the subscribers:

Subscribers

Sending Limit

Price

0-500

$15

501-2500

$30

2501-5000

$55

5001-10 000

$100

10 001-25 000

$250

25 001 – 50 000

$500

III: Emma

Emma Marketing Solutions

Emma features email marketing platform that makes you stand out with a professional, branded email design. You pay a fee starting from 99$ just once. It’s great to have your own unique style. And Emma’s good at creating lovely email templates.

General Features:

– Automatically send or schedule an email campaign.

– Real time response tracking.

– Easy to set up auto responders.

– Create quickly forms and surveys.

– Friendly live support.

– Integrated social sharing.

Who uses Emma for email marketing campaigns?

Iced, College Wise, Uppercase, Belcourt, Cellular South, etc

Pricing

There are several monthly plans depending on the email volume:

Monthly Emails

Surveys

Price

1000

$30

2500

$45

5000

$70

7500

$100

10 000

$125

17 500

$170

25 000

$210

37 500

$280

50 000

$350

75 000

$480

100 000+

Custom

There’s also a 30 day trial period for testing Emma’s services.

IV: iContact
iContact

iContact is a worldwide trusted partner of individual and midsize businesses. Their main goal is to add value to their customers and solve all kind of problems. By offering 99% deliverability rating and focusing on multiple features, iContact can be your mighty partner. What features should you expect?

– Growing and managing contacts.

– Creating email campaigns.

– Email tracking services.

– Integrating with 3rd party applications.

Who uses iContact for email marketing campaigns?

Frigidaire, 7Search.com, Electrolux, CollegeHumor, Sean John, Coleman, etc.

Pricing

– Based upon the number of subscribers:

Subscribers

Monthly Price

Monthly Price with Annual Discount

500

$10

$8.50

1000

$19

$16.15

2500

$29

$24.65

5000

$47

$39.95

10 000

$74

$62.90

15 000

$109

$92.65

25 000

$149

$126.65

35 000

$239

$203.15

50 000

$379

$322.15

75 000

$529

$449.65

100 000

$699

$594.15

There are also great discounts if you pre-pay for 6/12 months.

V: Constant ContactConstant Contact

Constant Contact is a wonderful email marketing platform that stands for its fast, affordable and easy to use features. It offers highly customizable benefits like:

– Intuitive editing – no ninja skills required.

– Social integration.

– Secure email storage.

– Anti-spam tools.

– Great variety of pre-made email templates.

– Real-time tracks and results.

 Who uses Constant Contact for email marketing campaigns?

United Way, CarTalk, MIT Sloan, etc.

Pricing:

Subscribers

Send Limit

Price with Annual Discount

0 – 500

$15

501 – 2500

$30

2501 – 5000

$50

5001 – 10 000

$75

10 001 – 25 000

$150

  You can also test Constant Contact’s services free of charge for 60 days

 More Options

 Here we’ve reviewed only few of the most popular email platforms. There are many more services that are very good. Some of them are Aweber, Good Mail Systems,   Vertical Response .. etc

And Our Survey Says…The Final Results

The major function of advertising is to get people to “raise their hand”, to demonstrate their interest in the products or services you provide. Hopefully, you can achieve this by all of the email platforms, mentioned above. So make the right decision following your personal needs. You’d better use some impressive premium email templates as well. Here are some very important questions you should pay attention to:

– What is the maximum level of social integration you require?

– Do you want to resell and gain revenue?

– Is the unique email design a “must have” for you?

It’s up to you now!

In conclusion, we would also advice you to stay away from people or agencies that offer you email databases promising high income. You’d better use your own email list and send targeted emails to subscribers who have opted to receive information  from your  company, rather than being a spammer. Using such list there’s also a great chance of getting reported or blacklisted. Try to keep the user’s attention with free reports, samples, or something similar that will call for action. When people subscribe to your email list, they expect to receive something valuable. Don’t heap your potential clients with boring, useless information or send similar emails again and again. This all leads to losing clients and lowers the sales.

So, combine all these strategies with these simple steps for email marketing and use a powerful email platform to make your company even more successful!

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