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Latest Strategies – How To Do Email Marketing

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Email marketing is a major part of digital marketing which play an important role to promote your business by sending direct promotional emails. It is the best and cost-effective way to reach your customers. Email marketing is usually a method of direct marketing that uses electronic mail as a method of communicating commercial messages to an audience. Email marketing could be an advertising, newsletter, announcement, the holiday greeting and many others. Any type of business, whatever size can benefit with limited time, budgets and assets. But a chance to send mail doesn’t mean that your mail will get opened and read, nor will it mean that those who open the mail will have an interest in the features or click hyperlinks to your website. Here are some tips to create an effective email marketing campaign:

Choose The Best Email Marketing Tool:

Currently, there are lots of companies providing various types of email marketing tools and solutions. A tool that comes with the email advertising and marketing software packages tend to be the heart of the difficulty. So choose the only tool that should offer following statistical data:

  1. Total number of emails sent,
  2. The percentage of emails opened,
  3. Click-through rates on link,
  4. Forwarded emails,
  5. Bounced emails,
  6. Unsubscribe rate,
  7. Allow easy management of your subscriber lists,
  8. Provide easy subscription/unsubscription management,
  9. Automatically generated reports,
  10. Suitable according to budget.

Build The Effective Email List:

The first point is that you should have permission-based email marketing strategy and if you want them to respond positively, you must send messages that are genuinely of value to them. Your contact list must have all the necessary information about recipients so that you can target your messages.

Design Your Email or Newsletter That Suit Your Brand:

Your email campaigns really should match your brand. If you’re using a template, it is advisable to customize it to incorporate your business’s colors and logo in the header. If your emails are consistent with the remainder of your company’s content, then the audience will experience more acquainted from the beginning.

Attract Your Audience by Utilizing Excellent Content:

You must concentrate on creating beneficial well-written content that your website’s visitors will take pleasure and interact with. Using genuine content and engagement may help you convert your visitors into opt-ins to your email marketing list. There are two main pieces, including website written content and social media content. Creating new written content offers your website visitors a reason to come back to your website, and each time they are on your site is a chance to get them to join your e-mail marketing list. Focus on providing valuable info that the people will delight in reading. Stay away from a website written content that may be overly self-promotional and reads like an advertisement. Offer content that is up-to-date frequently and your readers will continue to return for more.

Time Management:

Don’t send out an email that recipients will get overnight, Enable it pop up in their inbox during their working day. This also expands to selected certain days, months and even years. Remember – you can test and measure what timing works best for which email.

Test Emails:

Send out the testing e-mail to colleagues, or utilize a testing program to make sure your emails are going to glance great on screens big and small.

Performance Tracking:

Just about the most beneficial features of the email marketing is the ability to observe the performance of every sent email. It is possible to view the open rate and click-through rate of each email. This allows you to discover how your lists are reacting to each mailing. In case theopen up rate is reduced, then there is certainly a problem with the subject line of the email. If the click through rate is reduced, then the body of the email concept was not effective. This information allows you to continually increase the overall performance and effectiveness of your email marketing effort. Review each mailing and try to learn anything about your lists to work within your next mailing.


Email Marketing Platforms Review

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In the quest to increase sales and keep customers using their services or buy their products, smart companies take advantage of email marketing. Email marketing campaigns are highly effective in terms of targeting customers and increasing the income.

Once your visitors have showed interest in your products or services and have subscribed to the company’s newsletter, it’s your turn to get revenues from these potential clients.

We’ve made a research and here’s a list of what we like most. All the suggested email platforms are user friendly and offer great features for your email campaigns, so choose wisely depending on your personal needs and budget.

Here are some quick links if you only need specific information from this article:

  • MailChimp Review
  • Campaign Monitor Review
  • Emma Review
  • iContact Review
  • Constant Contact Review

I: Mail Chimp


Email Marketing with MailChimp is fun and easy. You can send up to 6,000 email templates to up to 1000 subscribers per month absolutely free.

Let’s start with the particularly good features, presented by MailChimp. Nowadays social integration is a must and MailChimp has plenty of punchy social services.

Social Integration via Html Email Templates

By using only emails, the conversation between you and the customer doesn’t develop. It’s a good start only for a media partnership. MailChimp helps you use social media in the email templates and continue that conversation. This is how you spread the email campaigns over dozens of social networks with just a click.

1) Facebook:

MailChimp allows you to customize all html email templates and also to:

Share your latest newsletter campaigns with your friends.

– Give your readers an opportunity to share your email campaigns with their friends.

– Auto-Post on FaceBook.

– Add signup form to your FaceBook page – It’s a great feature to keep people stay in FaceBook. Note that adding an outside signup form is less comfortable for the users.

– Add FaceBook like tags – using this feature allows your readers to “like” your email campaigns. This way your campaigns will show up in your subscriber’s FaceBook feed for all their friends to see assisting you to spread the word about your business.

– Merge Tags – easy to create customized FaceBook campaigns.

– Trace Social Stats – provides intuitive tracking of FaceBook likes. You can see how many times each one of your subscribers has liked the campaign and the number of likes their friends have generated.

2) Twitter:

With MailChimp you can:
Share your latest newsletter campaigns with your followers.

– Give your readers an opportunity to tweet your email campaigns.

– Auto-tweet.

– Track tweets – check how many times your campaign has been tweeted and retweeted.

– Use MailChimp’s Twitter template.

FaceBook and Twitter are only the beginning. There are many other ways of interacting with the most popular social networks.

Another great add-on that makes MailChimp one of the best email market leaders is the“Social Pro” service. It helps you get close to your subscribers, to reach them through their interests, location, networks etc. In simple words – it completely reveals all their “secrets” – are they following you, do their friends support you etc. Even detailed information as age, location, job and gender is available. A great feature that applies to a proper, targeted strategy will generate you significant income! And the best part is that it’s really affordable, you pay just 20 percent of the price you pay for the subscriber’s list. We suggest you study all the benefits of email marketing in our review.

3) Eventbrite integration

In the past, you have probably wanted to make a big crowded party where nobody showed up? Using Eventbrite all your buddies will be notified for the upcoming event. This great service allows you to spread the word about future events like parties, fundraisers etc. You just need to select an event, choose a suitable email template and MailChimp will generate you an email template with all the details, even including a Google map for the exact location.

We highly recommend you to use the social networks. They could give your subscriber’s list an extra boost and grow your business. Also, pay extra attention to the design of your email template. You’d better stand out with a creative and stylish email design for maximum results. So consider buying these premium email templates at

Managing Mailing List

There are no limitations. You are able to build as many lists as you need. MailChimp also takes care of all sign-ups, un-subscribes, double opt-ins and bounce-back cleaning. You could prepare an autopilot series of messages like birthday greetings, events alerts, etc. The customization of your own signup form is pretty easy and getting that code embedded to your email template won’t take more than a few minutes. Another great feature is dividing your subscriber’s list into specific groups. This way you’re sending targeted newsletters to people who are really interested in the specific category. There are many more punchy options available like RSS-to-Email, Double opt-in process, etc.

Monitor Email Campaigns

With MailChimp it’s really easy to keep an eye on the countless statistics like average opens, clicks and bounce rates using a user-friendly interface. Moreover, there’s also detailed information about the location, social stats and email programmes that your subscribers use and a tracking tool that shows how many times the email has been forwarded to a friend. You won’t experience any difficulties if you need a third party tool such as Google Analytics for analysing. The process of integration is fast and intuitive.

Delivery Doctor for Html Email Templates

The people behind MailChimp have developed a great service called “Delivery Doctor”. It comes in handy when your email template experiences problems bypassing the spam filters. Delivery Doctor makes all the tests and the analysing. Note here that before entering an email campaign you’d better use the A/B split’s testing programme. It will help you choose the most suitable title, heading and content for the html email template. The smartest move is to download a free email template that has already been tested for browser compatibility.

MailChimp Mobile

Travelling a lot won’t be a pain in the neck anymore. The guys behind MailChimp have developed an iPhone application that allows you to add new subscribers, manage mail lists and view reports regardless your location. Don’t worry if you don’t have an Internet access at your current place. Chimpadedoo helps collecting emails offline and synchronises with your MailChimp’s list as soon as you’re back online.


MailChimps offers intuitive integration with third-party services like: Facebook, Twitter, Paypal, Myspace, iStockPhoto; Open Source Content Management Systems like: Joomla, Magento, osCommerce, WordPress, ZenCart, Drupal and many more.

MailChimp’s Expert Exchange Programme

MailChimp has launched a section where you can get professional help from a certified expert. What’s more, there’s up to 50% discount off your monthly bill for 6 months. So thanks to MailChimp everyone can take advantage of the email marketing features, no matter how experienced and wealthy they are. Consider also saving time and frustration using our free email templates that are ready-to-use and can be downloaded instantly.


MailChimp sets different prices according to your needs:

– Monthly plan based on subscribers amount:


Sending Limit



12 000 emails / Month








5001-10 000


10 000 – 25 000


25 001 – 50 000


– Credit based plan:



Price Per Email
















10 000



25 000



50 000



75 000



200 000



375 000



500 000



There are no monthly contracts and you can cancel whenever you wish. There’s also a 15% discount for non-profits and charities. The bad point here is that bank transfers, wire transfers or PayPal are not accepted

Who uses MailChimp for email marketing campaigns?

BBC, Smashing Magazine, MTV, Scout Mob and may more.

II: Campaign Monitor


Campaign Monitor offers quality marketing features. Generally, they are pretty much like MailChimp’s. Their platform stands by all web designers and allows them to use great features. Campaign Monitor offers you to re-brand and re-sell their services as your own product. Perfect way to start your own business right away! The best part is that your clients will never know you’re a reseller. So let’s start with this innovative feature.

Resell and Profit

The whole idea is to create sub-accounts for the clients, re-brand the interface and finally to set your own prices. That’s it. No ninja technical skills needed. You can have countless clients and even set up different currencies for each one of them. You can also download a premium email templates and use it for your clients’ list. Campaign Monitor will take care of the invoicing, so you just need to collect the revenue.

Creating an Email Campaign

Campaign Monitor claims to have “the easiest email builder on the planet” and this really seems to be true. By using some of the tags, provided by Campaign Monitor, it’s extremely easy to create a customized email template and set it up for the clients. You can also download lovely premium email templates and import them on the dot. This way you let your clients worry about the text and images and you focus on what you do best. Keep in mind to check if your client is spamming. Here’s an article that will help you to recognize the difference between email marketing and spamming.

Do not forget to test the email templates! It is an important step thanks to which Campaign Monitor is not that time consuming. You can come up with different emails and easily check which one gets the fame. The winner is then automatically sent to the rest of the email list. We suggest you save time /money and download a free email template that have already been tested in all major email clients.

Boring Process Now Automated – Autoresponders

Birthday greetings, welcome messages, etc can be sent automatically with no extra effort. And there’s more – if there’s a customized email template to be sent when a specific condition is met, Campaign Monitor will take care of the whole process. You just say the word.

No More Hard Work – Cross browser Compatibility for Html Email Templates

Built with designer’s needs in mind, Campaign Monitor does the hard work by testing your creative works in all the major browsers. Note that most of the images of your email templates may be blocked for various reasons. Thanks to Campaign Monitor you are able to check how it looks with and without images in just a few clicks. And that’s completely affordable. We’ve already created plenty of premium email templates that look great with and without images.

Full Reports

Campaign Monitor provides plenty of cool charts showing every detail about the email campaign. You can track the number of subscribes, unsubscribes, bounces, etc. All the useful information for every subscriber is at your fingertips and is updated in real-time. So you can quickly find out exactly what is and isn’t working in the emails you send.


Plenty of plug-ins and API-Keys are available for various needs: WordPress, Drupal, Joomla!, Google Analytics, Magento, Mint, Paypal, Ebay, Magento, Zen Cart, etc.

 Who uses Campaign Monitor for email marketing campaigns?

Twitter, Facebook, eBay, Typekit, 37signals, WWF, Wufoo, Intel, Font Shop, etc.


– Credit based campaigns: $5 per campaign + 1 cent per recipient.

– Monthly based campaigns. All of the plans have no sending limit and are based on the number of the subscribers:


Sending Limit








5001-10 000


10 001-25 000


25 001 – 50 000


III: Emma

Emma Marketing Solutions

Emma features email marketing platform that makes you stand out with a professional, branded email design. You pay a fee starting from 99$ just once. It’s great to have your own unique style. And Emma’s good at creating lovely email templates.

General Features:

– Automatically send or schedule an email campaign.

– Real time response tracking.

– Easy to set up auto responders.

– Create quickly forms and surveys.

– Friendly live support.

– Integrated social sharing.

Who uses Emma for email marketing campaigns?

Iced, College Wise, Uppercase, Belcourt, Cellular South, etc


There are several monthly plans depending on the email volume:

Monthly Emails











10 000


17 500


25 000


37 500


50 000


75 000


100 000+


There’s also a 30 day trial period for testing Emma’s services.

IV: iContact

iContact is a worldwide trusted partner of individual and midsize businesses. Their main goal is to add value to their customers and solve all kind of problems. By offering 99% deliverability rating and focusing on multiple features, iContact can be your mighty partner. What features should you expect?

– Growing and managing contacts.

– Creating email campaigns.

– Email tracking services.

– Integrating with 3rd party applications.

Who uses iContact for email marketing campaigns?

Frigidaire,, Electrolux, CollegeHumor, Sean John, Coleman, etc.


– Based upon the number of subscribers:


Monthly Price

Monthly Price with Annual Discount













10 000



15 000



25 000



35 000



50 000



75 000



100 000



There are also great discounts if you pre-pay for 6/12 months.

V: Constant ContactConstant Contact

Constant Contact is a wonderful email marketing platform that stands for its fast, affordable and easy to use features. It offers highly customizable benefits like:

– Intuitive editing – no ninja skills required.

– Social integration.

– Secure email storage.

– Anti-spam tools.

– Great variety of pre-made email templates.

– Real-time tracks and results.

 Who uses Constant Contact for email marketing campaigns?

United Way, CarTalk, MIT Sloan, etc.



Send Limit

Price with Annual Discount

0 – 500


501 – 2500


2501 – 5000


5001 – 10 000


10 001 – 25 000


  You can also test Constant Contact’s services free of charge for 60 days

 More Options

 Here we’ve reviewed only few of the most popular email platforms. There are many more services that are very good. Some of them are Aweber, Good Mail Systems,   Vertical Response .. etc

And Our Survey Says…The Final Results

The major function of advertising is to get people to “raise their hand”, to demonstrate their interest in the products or services you provide. Hopefully, you can achieve this by all of the email platforms, mentioned above. So make the right decision following your personal needs. You’d better use some impressive premium email templates as well. Here are some very important questions you should pay attention to:

– What is the maximum level of social integration you require?

– Do you want to resell and gain revenue?

– Is the unique email design a “must have” for you?

It’s up to you now!

In conclusion, we would also advice you to stay away from people or agencies that offer you email databases promising high income. You’d better use your own email list and send targeted emails to subscribers who have opted to receive information  from your  company, rather than being a spammer. Using such list there’s also a great chance of getting reported or blacklisted. Try to keep the user’s attention with free reports, samples, or something similar that will call for action. When people subscribe to your email list, they expect to receive something valuable. Don’t heap your potential clients with boring, useless information or send similar emails again and again. This all leads to losing clients and lowers the sales.

So, combine all these strategies with these simple steps for email marketing and use a powerful email platform to make your company even more successful!


Email Marketing or Spam

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Nowadays customers have plenty of choices when it comes to spending money. That’s why you should stand out from the crowd by using modern, highly effective advertising campaigns. Email marketing is that valuable method that you should focus all your energy on. It’s a cheap, targeted and powerful service that will significantly increase your income. We’ve mentioned some more benefits of email marketing in our article here. However, these strategies will work better if combined with proper premium email templates. Sounds good but what’s the catch? The final result of your email campaign often leads to an unworthy status of a “spammer”. How come?

We’ve all suffered the unwelcome emails in the mailbox. That’s called spam. The proper function of email marketing is sending targeted emails to people who have opted to receive communications from you. Regardless of this fact, companies from all over the world don’t respect that right. They send great amount of junk emails to a massive email list and count on that tiny percentage of people who will accidentally open untrusted emails. The funny thing is that sometimes spam campaigns are pretty effective.

Spamming in an Email Campaign – Legal or Not?

Not! However, the difference between “legal” and “illegal” email campaign is slightly noticeable. “Sending commercial emails to random recipients” is the correct definition of spam behavior. This may get you blacklisted all over. Under no circumstances do not buy, rent or purchase an email list database. There’s a great chance of being reported and banned which will lead to bad feedback and low results. Moreover, it’s a bad point for your reputation.

A “spam campaign” can be a result of improper advertising. You may use your own email list in the email campaign and still get reported for abuse content. But don’t worry, the moment you start building a list of only permission-based subscribers, you’re on the right way. So, there are only a few important tips you should follow to get the best results for the investment:

1) Collect Emails Only from People Who Have Asked To Receive Updates.

You can find a lot of “email collecting” software that promises high results. Don’t be a fool, it won’t work right. You may get lucky and have some promising results but it’s not a steady method. Rely only on subscribers that are really interested in your products. All other emails are just not important. That’s the crucial rule.

2) Filtrate All Subscriber’s Interests.

Use a professional email marketing platform for better results. Check out which one suits your needs in our article here. Start by inviting your subscribers to fill in a detailed form in your html email template. Add various fields for all services you provide and let them choose according to their personal interests. This way you can choose the perfect email campaign for each user. That’s how we keep sending targeted emails over and over again. This is what you should aim at – the priceless “selected users” list which is a list of people who are really interested in your products and want to stay in touch with you. However, this can only be achieved by non-spammer manners. It’s a priceless list that everyone’s dreaming of! So don’t miss the chance and give your subscribers the attention they deserve.

3) Respect Every Unsubscribe Request.

Every business has its ups and downs. Sometimes you may receive requests for unsubscribing. Don’t panic, it happens all the time. Just try to keep the number of unsubscribers to the minimum.

4) Create an Email Campaign that Call for Action.

Add a state of urgency in the html email templates! Use any of those free email templates designed to suit perfectly a variety of purposes. Don’t disappoint your readers with boring and useless emails. You shouldn’t overwhelm them with constant emails about how great your business is. After all, they’ve signed up for the newsletter to get something valuable! Focus your energy on the content. Make it fun and attractive. That’s the way to convince your clients to buy from you. You’d better make the conversation more personal. People love that kind of thing.

These are the major steps that lead to a successful email campaign. We’ve reviewed 7 more steps for successful email marketing in our article here. Use all these techniques to multiply gains. We guarantee that once you’ve got the “priceless list” and send the “right” emails using powerful premium email templates, your products will gain more popularity. It’s worth a try!


The Best Email Marketing Books

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Email marketing has become the most valuable way of promoting various businesses. It has made significant headway recently and the total number of email marketers increases every day. Actually, it seems that everyone’s addicted to email marketing nowadays. But no matter how good and experienced you are in email marketing, fresh sources of news and successful strategies always come in handy. Here is a list of useful email marketing related books that can help you expand your knowledge.

The Truth About Email Marketing

The-Truth-About-Email-MarketingThis book is a good resource for both beginners and advanced users. Simms Jenkins has written a good piece of work and has covered well all major practices in email marketing. They are explained so even if you are new to email marketing, you won’t encounter any difficulties.
Link to Amazon


Create Stunning HTML Email That Just Works

Create Stunning HTML Email That Just WorksMathew Patterson seems to know the business. He has written an impressive book for everyone involved in email marketing. However, do not expect a “coding” Bible. You can also download about 30 html email templates for free which have been tested on all major email clients.
Link to Amazon


Successful E-Mail Marketing Strategies

Successful E-Mail Marketing StrategiesWell written book with simple to understand terms and techniques so everyone involved in email marketing can make use of the strategies right away. Arthur Middleton Hughes makes it easy to maximize traffic by using the most popular email marketing pieces of advice. In simple words – these 395 pages are a must-have for every email marketer.
Link to Amazon

Email Marketing: An Hour a Day

Email Marketing: An Hour a DayJeanniey Mullen has written a wonderful useful guide for all types of users – newcomers and professionals. It’s an easy to follow step-by-step book that can help you become a skillful email marketer. Bare in mind that, this book will not cover completely all today’s email marketing strategies.
Link to Amazon

The Complete Guide to E-mail Marketing

The Complete Guide to E-mail MarketingThis book is about building successful, spam free email campaigns. It’s a suitable guide for people who seek cost effective email strategies. There are vital tips, techniques and advice described in detail. Equip yourself with this book to gain knowledge and achieve better results in the field of email marketing.
Link to Amazon

Email Marketing By the Numbers

Email Marketing By the NumbersThe email marketing expert Chris Baggott accurately explains all effective techniques that make business profitable. This book helps readers explore the power of email marketing campaigns and gain the necessary skill to accomplish all their goals. It’s a good source for people who want to start their own email campaigns right away.
Link to Amazon

It’s Your Turn

Now, it’s up to you to decide whether to buy a book or make your own detailed research in the web. You may be an experienced email marketer, but there are a lot of strategies that you might be unfamiliar with. In order to expand your knowledge and marketing skills, look for new sources with relevant information regularly. Most of the books reviewed in our article cover almost the same topics. So you don’t need them all. However, you have to study a lot. We also suggest you read our article become an email marketing rockstar.


The Benefits of Email Marketing

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The secret of being successful today is not only in producing quality goods or services. In fact, your products may not be worth buying at all. But if you use proper marketing strategy, your business could get to the top. It’s all about making your clients addicted to your brand. Aim at satisfying and pleasing your customers. Researches show that the most affordable way of promoting your business is by email. It has been a successful strategy for a long time. It has also become a preferred marketing tool due to its highreturn of investments and managing handled with ease. Moreover, you get detailed information about the results and statistics right after you press the “send” button. You can even start an email marketing campaign for free. Most of the bulk mail providers offer free accounts. There are also plenty of professional email templates available for free download. Here’s a good resource with free html templates.

Once you have chosen a proper email marketing platform and an email template that suits your needs, you’ll need some assistance to move on. We’ve described the most useful tips in our article here.

Why Should You Do It Anyway?

There are no disadvantages. You reach your subscribers with minimum effort. That’s the easiest way to communicate with a wide range of potential customers. There are no printing fees, no stamps to buy and no paper cuts that apply to traditional direct mail. According to researchers, every dollar spent in email marketing will give you back 40$. Sounds good, right?

Do You Want to “Cha-Ching?”

Indeed, you may offer quality products and services but as a matter of fact, most of the visitors of your website won’t buy your goods at once. Researches show that most people need to “see” a product several times before making the decision to buy it. For that reason, you need to popularise your business via email marketing campaigns, in order to:

Generate Repeat Business

Many companies often focus on the initial sales rather than making their existing customers buy again. It’s much harder and expensive to drive new traffic to your website. Instead, try to keep in touch with your customers right after they’ve purchased a product from you. Offer them special deals and goods that suit their needs. This way you get repeat sales and a satisfied client who may also promote your services to their friends and family members. Keep in mind the differences between legal and spam email campaigns, reviewed here. Focus your energy on saving all customers’ emails. Moreover, by using email marketing campaigns combined with a suitable premium email template, you will increase your foot traffic with customers who need to touch and feel the product before buying it.

Take Advantage of Cross-Selling Products

Imagine a client buying a personal computer from you. It is a good idea to email them with promotion deals about printers or other computer related things. By using proper email marketing platform, you can easily create Auto-Responders that will automatically send appropriate emails to your customers. And that’s a smart choice – you save time for  e-mailing and generate profit for yourself.

Cost & Speed of Email Marketing Campaigns

Overall, the return of investments is much bigger in email campaigns than in traditional mails. The whole process takes far less time – you can put your message in front of your customers in a few minutes. And that will cost you no more than a few cents per subscriber. In order to save more time you can purchase a pre-built email template that has already been tested on all major email clients.

Personalisation & Tracking of Html Email Templates

Every email marketing campaign helps you get closer to your subscribers. You can easily create a targeted newsletter for every person in your list, according to their interests. However, this cannot be achieved with traditional mails. Email marketing makes it possible to keep an eye on the countless statistics like: average opens, clicks and bounce rates with just a few clicks. Immediately after the campaign has started, you can check the results and find out if the campaign is successful. But to be successful, an email marketing campaign has to be presented in a modern way, just like these amazing premium email templates.

Use Email Marketing As If Your Life Depends On It!

No matter if you are a small local shop or a mid-size business company, email marketing can outperform your other marketing activities completely. It can turn those with low interest in your services into loyal customers. Remember, it’s all about permission and setting expectations. Try to meet your subscriber’s needs by answering their questions and resolving their problems. They’ll be impressed and grateful. Make this in a no-spammy way and smashing results will pop up sooner than you expect.


Become an Email Marketing Rockstar

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If you are just starting using email marketing, you may find it a bit complicated. But don’t give up. It’s not that hard. By following our email template’s tips & tricks, you can improve your email marketing skills and get better results, measured by clicks, interests and actual sales. And that’s your main goal, right?

Attract more subscribers

Do your best to collect as many emails as possible. Design a noticeable subscribe field that calls for action. Moreover, make sure you inform your customers about the benefits of subscribing. Offer exclusive deals, special discounts or free samples to everyone who subscribes. Once you’ve got enough people in the subscriber’s list, it’s time to build an outstanding email campaign. Beware not to cross the line – it’s really easy to turn your email campaign into a spam-campaign. Read more about the differences here.

Let’s start with:

Choosing an Appropriate Email Marketing Platform

You’ve got plenty of options out there. Today’s email marketing platforms offer tools for building and tracking email campaigns, measuring results, integrating with social networks, etc. If you are not ready to invest big money in email marketing, you’d better register Mail Chimp’s free plan. It’s a limited option for up to 1000 subscribers. If you collect more than 1000 emails you’ll need to move to an advanced plan with more features. Eventually, choose an appropriate email platform that suits your taste. We’ve made a research on the most popular email platforms and here you can check the results. Keep in mind that these email platforms are only the tool for sending emails. You need a stunning email design to complete the entire process. Check out these premium email templates that will help you gain maximum results.

Put Relevant and Useful Content

Focus on valuable content. Present it in a simple and attractive way. Customers, who have opted to receive emails from you, expect something valuable. Don’t overwhelm them with a whole bunch of greetings and other insignificant information. Go straight to the point. It’s vital to send relevant email templates that present your services and products as clearly as possible. Remember that you will be able to keep your customers interested in your emails only by a balanced combination of images and text. In case you need more help with building a successful email campaign, check out the most common strategies mentioned in our guide here.

It’s All About Attractive Email Templates

In order to stand out from the crowd, you need a professional and attractive design. Take your time to choose suitable layout and content. Note that most of the users will scan your emails briefly, so you really need a creative design to grab their attention. If you haven’t come up with a creative idea yet, just check out some galleries like this one for more inspiration. Design your email template in the same style as your website. Using the same logo, colours and style will help your subscribers identify your brand more easily. However, if you are not good at designing and coding, you’d better ask these guys for professional help. It’s also a smart choice to pick up a pre-made template to save time and frustration. Our sister website has done the hard work and offers great premium email templates with different colour and layout options. If you choose to create it yourself, mind the limitations that concern coding an email template. Basically, that’s the hardest part of creating an email template. While you are designing it, use only solid colours and system fonts. This will save you a lot of headaches.

We’ve mentioned below some of the main tricks and tips that will help you make your html email template look great to the dozens of email clients out there.

Building an Html Email Template

 The biggest challenge for designers still remains building an email template that renders well among all popular email clients. It’s not as coding a website. Most of the email clients will render your html email template differently. The best practice is to bring CSS inline and use only table structures. Limit your html email template to 600px-700px width maximum. Try using alt text for images and add their respective dimensions. That’s the only way to be 100% sure that your email template will be OK to all email clients.

Most of the email clients block images by default. You’d better be prepared for that. Avoid using images for blank spaces, too or there’s a great chance of making a bad first impression to your subscribers.  Instead, fix all tables’ width to 100% to keep the entire structure intact. Also, mind that PNG images aren’t supported by major email clients, so stick to .JPG mostly.
We do agree that email template coding is a frustrating process. It’s like we’re back in 1998. But building email templates can be a pleasant experience. There’s hope out there – according to the latest news, Microsoft and Apple are planning to implement Web Kit to their email clients. So rendering html emails may soon jump out of the chaos. Recently, we’ve also come up with huge activities for applying general email standards. They cover subjects as reducing time for coding, loading faster and will help people with disabilities to read email templates more easily.

Mobile Phone Issues

Generally, building an html email template compatible with all mobile phones is a pain in the neck too. You need to comply with all mobile platforms like Android, Windows Mobile, Symbian, etc. Most of these mobile phones will try to adjust the text size for better legibility automatically. So take that “text-size-adjust” property to “none” if it causes some problems to your creative works.

Regularly Test Every Html Email Template

For example, if an email template is OK in Hotmail for the moment, you’d better check it again in a few weeks, because it may pop out with some errors. Remember that all email clients have different key problems that you should be aware of, so limit your “modern” coding style as much as possible.

In Conclusion

Using email marketing is essential for every business’ success. It provides better return for each dollar spent than any other direct marketing strategy. That’s why you should consider whether you’ll be going through the rough process of building an email template alone or you’ll be using some of these impressive premium html templates. Both ways, you’ll promote your business which will generate significant income for you.


Deeply Analyse All Email Marketing Campaigns

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It seems you’ve reached the next level. You’re probably already using a proper email marketing platform and have a good email template. And now it’s time to track the results. You have to deeply analyse all statistics and the overall performance to make the most of your email campaign. These powerful reports and statistics will help you predict the success of your future email campaigns.

In case you haven’t chosen a proper bulk mail platform yet, we can help you make your decision. Check out our email marketing platforms review.

Pay extra attention to the:

Open Rates

Generally, Open Rates presents the average number of opened emails. Nowadays, they` re overfilled with spam and viruses spread mostly by email. That’s why all major Internet service providers use strong firewall and antivirus protection. Therefore, the statistics of opened emails are not that accurate. Due to the great amount of spam emails, the average percentage of opened emails strongly decreases. Generally, expect high open rates only for your first email campaign. These stats will most likely fall down considerably to 20%-25% for your next email campaigns, because people may have lost their initial interest in your brand. Note that your main goal is not only to make the subscribers open your email. You have to attract the customer’s attention right away. Here we’ve introduced some vital tips & tricks for achieving that easily.


Bounces show the number of undelivered emails due to an error, caused mostly by hardware faults (temporary server error, deleted email account or connection issues)

Another reason for a high bounce rate is getting blocked by email firewalls and by spam filters. In this case, you’d better examine the SMTP replies, in order to get more details and decide whether to send these emails again or not.

Click Rates

Every email campaign is created for a particular purpose. It’s essential to evaluate the success of the campaign. In most cases, the main purpose of an email template is to generate clicks. Click rates present which of your links had the greatest impact on your subscribers. Analyse these stats carefully. Try out different sizes of the text links and use more “call to action” buttons to increase the total number of clicks. A very good idea is to divide subscribers into different groups-by age, location, interests, etc. That will help you send targeted newsletters. This way your click rates will increase and purchases could rise.

Spam Complaints?

When someone reports your email as a spam, a complaint message is sent to the ISP. Generally, just few reports per campaign are not a problem but if this rate goes up, you’ve probably driven your subscribers really mad. If you use a list of people who have contacted you, there won’t be any spam complaints. Try sending relevant and useful information to the subscribers. Otherwise, you’ll get high unsubscribe rate and lots of spam complaints, which will probably result in your account being blocked all over. If you experience difficulties with recognising a spam campaign, read our article here.

Test Every Email Campaign Over and Over

If your email campaign doesn’t get superb results, you’d better change the subject, design, content, etc. For example, try using shorter and more appealing titles to stand out with. Use all pre-built merge tags that allow higher level of personalisation, e.g. you can greet all subscribers by their names. Plan the frequency of sending the email campaigns more precisely. Experiment with sending emails during different times of the day. In accordance with your audience and content decide whether it’s better to send emails on weekdays or during the weekends. For example, if you’re running a clothes shop, you’d better send emails more often. Use photos of the items and big texts for your daily deals, promotions, etc. You should aim at finding the perfect time for sending emails and newsletters. Otherwise, e-mailing too frequently or rarely may result in subscribers pressing the “unsubscribe” button.

Personal Touch

Get to know your subscribers. Make the communication more personal. The “Social Pro” service, presented by MailChimp, grants you all these features. You have access to detailed information such as age, location, job, gender, etc. about each one of your subscribers,. This way, when you hold a local event you could easily inform all customers nearby. There are also social network stats available, which help you to get to know your most influential subscribers. We strongly suggest dividing all customers into different groups. For example, make a group of people who didn’t open your email. Then create a modified email campaign especially for them and send it again.

In Conclusion

Once you start sending email campaigns regularly, it’s vital to track your progress. Carefully examine all reports and statistics. That’s the best way to find out if your email strategies work or not. Fortunately, you don’t have to be a nerdy statistician because all the data is presented in a simple and user-friendly way and you can easily measure the results. Inspect your website traffic statistics too and if there are more visitors and sales, you’re on the right way.