We all know the benefits of email marketing. It seems to be the easiest way to maintain a successful relationship with your customers, so don’t lose the opportunity to increase your traffic and get your brand visible. Start your own email campaign straight away!
But what’s the key to successful email marketing?
1) Attract New Subscribers to Make You Email Campaigns Successful
First of all, you need lots of email addresses. That’s the main problem you need to take into consideration. There are different ways of attracting new subscribers. However, you have to be really creative to win customers’ hearts. Seek new ways to gain subscribers. For example, offer exclusive content to subscribers only. Give every new subscriber an e-book for free. This way you’ll gain new subscribers very quickly. Once there are enough people, you’re ready to start your own email marketing campaign.
Building and managing your own subscribers list is the key to the successful email marketing. And you should take that to heart. Using downloaded email database or emails collected by others, inappropriate ways may cost you getting banned and blacklisted everywhere on the web. Rely only on subscribers that have asked to receive updates from you – subscribers that are really interested in your products.
2) Choose Appropriate Design for your HTML Email Template
In order to achieve great results in email marketing, you need creative and unique email templates. Build personalised emails with perfect balance of text and images. Make clear and suitable content. However, it’s not that easy to create a good newsletter design. There are too many limitations that you should consider. In many cases it is better to choose apre-made email template that has already been tested on all major email clients. That’s the smartest choice if you don’t want to get your hands dirty.
3) Create Personalised Email Campaign
Realizing the advantage of targeted email campaigns will take you to the top. Make your subscribers feel unique. Use merge tags in your html email templates to greet them by name. For better results customize different html email templates according to the personal interests and preferences of your subscribers. Attract them in order to gain higher results. Do not overwhelm the customers with constant useless emails – try to find the perfect balance of email content. Add exciting news, hot deals or whatever to call for action and provoke interest in your subscribers. Occasionally, try new strategies using html email templates when open rates go down. That’s the best way to convince disengaged clients to buy more often.
4) Avoid Email Marketing Blunders
Testing the emails before pressing the “send” button will save you time and frustration. In the email marketing world it is really hard to get your message delivered. The main reason is the increasing number of spam messages generated every day. Therefore, today’s spam filters have strong protection. Avoid using spammy words like “for free”, “click below”, “save big money”, “do it today”…etc. Mind your punctuation as well. Don’t use only capital letters and try not to go too crazy when using exclamation and question marks. If you are new in the email marketing, we’d love to explain several more spam issues you may encounter.
5) Win Back Lost Customers
Most companies focus their energy on initial sales. But what about those clients who have purchased goods from you in the past and for some reason haven’t thought about you recently? A very important stage of promoting your business is developing efficient plans to win these people back to you. Actually, it’s cheaper to keep in touch with existing clients rather than trying to generate new traffic. Remind them how profitable to buy from you is.
Regard with respect all regular clients – include special discounts, promotions and other exclusive offers in the email templates. That will keep clients loyal and they will continue generating profit for you.
6) Track your Email Campaigns!
Analyse thoroughly the results in order to squeeze as much as possible from your email campaign. There is no point in making all that efforts and not checking the important data. Fortunately, it’s not a deadly dull statistics to stare at – all of the major campaign platforms will present it in a shiny and user-friendly way. Carefully examine the open rates, clicks, bounces, the total number of unsubscribers, etc. These stats will assist you in finding what exactly is and isn’t working in the emails you send. Experiment with different headings, content and html email templates, and then track the results back.
7) Precise Timing
Email marketers prefer sending in the afternoon, just after lunch time, rather than in the morning. Avoid sending emails on Monday or during the weekend. People are more active on Tuesday and Wednesday. Sending emails on Friday is also not a good idea, because everyone’s making plans for the weekend. Choose relevant time for sending your email campaigns considering the location of the recipients. Experiment with sending emails on different days of the week in order to develop plans for perfect timing strategy.
What you need to start an efficient email campaign is now right in your hands! Follow these simple steps and you will make your company even more successful.